There is a good news and a bad news, in fact a news that is pleasant for the fabric and apparel industry and bad for the fraudsters. A revolutionary new DNA based technology known as Signature DNA has been developed to detect textile counterfeiting.
Counterfeit textile and clothing have become a strain with billions of dollars worth of seizures and losses incurred all around the world. This new DNA-based technology applies a particular Signature DNA marker in a label or piece of fabric. This makes it the only label in the world that can't be copied, or counterfeited. As it is recognized by law as positive-proof of authenticity, evidence is admissible in a court of law which is quiet an impressive way to check the fraudsters.
This is a great accomplishment that'll benefit the textile and related industries as brand identity is of great value to them.
No comments:
Post a Comment